Project:
Bundaberg Brewed Drinks (BBD) Summer Lifestyle Imagery
Brief:
These images were developed to align BBD's brews to the Australian way of life, and as a treat – key themes which are synonymous to the brand and the environments in which the brews traditionally live – Aussie backyards, by the pool, entertaining over a crisp summer lunch, at the BBQ while turning snags, resting on the table while enjoying a spot of backyard cricket on Australia Day with your mates, to those more nostalgic moments from yesteryear such as playing board games with family, or cooling down with a homemade Spider creation made with love in Nan's kitchen.
To own these iconic Aussie moments and bring the brand to life, I wanted consumers to be able to place themselves into these moments effortlessly while scrolling through content. To do this I focussed on the brews being the feature of the sets. Talent supported the these themes in the background through action.
In terms of visual treatment, the Bundaberg brand was shot in natural, afternoon sunlight. This reflects the most popular time of consumption as found in market research. The brews needed to look dewy and the light was to either refract or flood the glass bottles where possible. These images were to feel natural and real as if the camera wasn't present.
Employer:
Bundaberg Brewed Drinks
My Role:
Art direction, Concept development, Graphic design, Project lead
Photography:
Jesse Smith – JSP
Food Styling:Pete May
Mood Board & Concept
Image Suite
