Project:
Thiess NRLW Stadium Signage + NRLW Partnership
Brief:
The purpose of the Thiess and NRLW Knights partnership was two-fold: to actively promote diversity and inclusion in mining, centring on women representation in industry, and women in sport. Thiess has a long history in the Hunter Valley region as a major employer, so this partnership provided necessary eyes-on-brand to support recruitment.
In support of the partnership, Thiess sponsored the NRLW 2024 and 2025 season. This included animated LED stadium signage at Suncorp, GIO, PointsBet, Allianz, QCBS, McDonald Jones and Eric Tweedle. I designed an animated a haul truck to carry a Thiess X NRLW branded, Thiess blue football across the digital displays, and for the Thiess logo to mask in and out using Adobe After Effects and Premier Pro. This resonated well with audiences in the Hunter Valley region, and boosted morale in the organisation. In addition to signage, I created several social media carousels focussing on diverse recruitment which ran during the campaign.
Further to this and to show Thiess' proud commitment to the partnership, I designed the skin for a custom excavator bucket which sits on show at the front of Mount Pleasant Operation Mine.
Employer:
Thiess
My Role:
Creative direction, Brand governance, Graphic design, Project lead
THIESS STADIUM SIGNAGE
LIVE ON THE TELE!
THIESS X NRLW KNIGHTS partnership on SOCIALs
THIESS NRLW SPONSORSHIP EXCAVATOR BUCKET AT MOUNT PLEASANT OPERATION
