Project:
Bundaberg Brewed Drinks (BBD) X Byron Bay Cookie Collaboration
Brief:
In 2021, BBD and Byron Bay Cookies came together to produce a suite of imagery and motion to support their marketing activities during summer 2022, under the theme of 'brewed food'. These food creations needed to feel aspirational, nostalgic and delicious - qualities consumers identify with both brands.
Pushing the visual language of BBD's product imagery forward was also essential to the brief, and I did this by channelling a balance between high-brow editorial, and the humble craft family origins which have made BBD, particularly Ginger Beer, a famous Australian household name.
Three brewed food recipe creations were featured: a Fairy Floss Delight cocktail using Bundaberg Pink Grapefruit and Byron Bay White Chocolate Macadamia Cookies; a decadent Bombe Alaska with a Ginger Beer gelato core and Coconut Lamington Cookie Bites to serve as the base; and a re-imagined Bundaberg Creaming Soda and Rocky Road Cookie 'Freak' Spider creation.
The art direction focussed on the feeling aspirational, and nostalgia, core themes trending through content creation across social media channels.
Also included in the brief was BBD's take on the night before Christmas. In these shots we aimed to capture the magic of Christmas Eve. I was also lucky enough to cameo as Santa, ensuring he took a good sip of Ginger Beer while enjoying a Coconut Lamington Cookie Bite, taking a moment to break from the present deliveries.
Employer:
Bundaberg Brewed Drinks
My Role:
Art direction, Concept development, Graphic design, Project lead
Photography:
OUTCOME
Mood Board & Concept
