Project:
Bundaberg Brewed Drinks (BBD) Mixology On Premise Cocktails
Brief:
A key place of enjoyment for BBD's brews are in bars, cafés and restaurants. Internationally, this is also a very important channel for marketing and sales teams. As a premium brewed non-alcoholic beverage, BBD's brews are often used as mixers with alcohol in cocktail creations, but Australian settings do not always resonate with international markets. The purpose of this image suite was two-fold – capture these moments in a premium and aspirational way, and make the imagery feel global, like you could be anywhere in the world. Broad appeal was essential.
To align brand imagery for this moment I kept the treatment of golden summer afternoons, but the textural feel uses a premium European inspired and aspirational environment. We developed a range of cocktail creations using the most prominent international brews. The imagery has been widely used across BBD's national and international social channels, as-well-as in international local area and trade marketing activities.
Employer:
Bundaberg Brewed Drinks
My Role:
Art direction, Concept development, Graphic design, Project lead
Photography:
Jesse Smith – JSP
Food Styling:Pete May
Mood Board & Concept
SCAMPS
IMAGE SUITE
